Who is Sojerns target audience?
Airline travelers. Nearly 40 percent of American adults fly at least once a year, and nearly 60 percent of all passengers are frequent flyers who average nine round trips a year. Fliers are far more likely than the average consumer to have a college degree, professional job and high income. They buy expensive clothes, jewelry and electronics. They shop more often online, and they spend more when they do shop.
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- Who is Sojerns target audience?
