Who is Paul Mitchell?
Paul Mitchell is a hairdresser who, together with John Paul DeJoria, decided in 1980 to created a brand designed especially for hair care professionals. The company wasn’t a big success in the beginning and they struggled not to go bankrupt for the first year. In fact, the now famous Black&White packaging of the brand is the result of not being able the afford color ink. They were the first to offer complete refunds if the saloon would not be able to sell their products and slowly they started to conquer the market. Sadly, Paul Mitchell died of pancreatic cancer in 1989, but the company continued to flourish under Paul DeJoria, growing into one of the largest in history, currently producing over 90 produces, with annual salon retail sales approaching $900 million. Product: It comes in a white hard plastic bottle, shaped as a long tube, with everything written in black, as all Paul Mitchell products.. It has 250 ml (8.5 fl. oz.). On the bottle it says that it is only guaranteed when sol
