Who Is OMC?
Eric Letendre, after 7 years in the corporate environment, went into business for himself in 1995 in Fall River, MA. He opened a small dog training school, and was the first person to also offer dog daycare in the area. He quickly out-grew his Fall River location and relocated to Westport, MA. Within a few short years, his dog training business, American Canine, became the premier pet care facility in South Eastern New England, offering boarding and grooming in addition to the training and daycare. During that time, Eric developed a comprehensive marketing and advertising system that drove his business to become an industry leader. He also wrote two books, one on dog training and the other on marketing and advertising. In 2006, Eric sold his physical dog training business and went to work creating an online dog training empire. Using the online marketing strategies that he teaches to his consulting clients, he now dominates www.YouTube.com in the dog training niche, is a paid expert at