Who is Nielsen TV Ratings?
Nielsen TV Ratings . . . also known as The Nielsen Company, Inc. was established in 1950. Nielsen, located in Florida, is a well-known leader in television research. Nielsen gathers information about television viewing of adults, teenagers and children across the United States. This viewing information is used to prepare the official TV ratings. Nielsen reports the TV viewing of TV households across the U.S. This is why we would like you to take part in this survey and make diary entries. It is important that you participate in the survey and write comments in the diaries.