Who is most likely to invest in and acquire online video startups: TV media companies or print ones?
Both have their reason to go long on web video, but when you start to look at what is actually happening in the marketplace, you realize that we’re seeing a case of 1- those who don’t learn from history are doomed to repeat mistakes, 2- people tend to react to ensure their short term survival, which can be explained by the fact that professional managers who run companies don’t share the long term views of investors and founders. Survival – To Some: Avoid Getting Murdered; to Others: Fear of Cannibalization Here’s how I read it: A – Newspapers The “supposedly clueless” folks running newspapers seem get it, and as a result, are starting to adjust their product to offer more video. McClatchy features some of our content across their websites. I am sure they’re not alone (in either supplying video or supplying their reader our content). B – Magazines The magazine guys are being reluctant, because magazines might very well survive – albeit in a radically leaner and smaller existence – the
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