Who is likely to be a prospective big dish system owner?
The prospective big dish system owner is primarily the person who wants choice. The big dish offers the most variety of programming of any direct-to-home television distribution method. Whether its standard “cable-type” programming, audio (music and radio networks), or non-standard fare, the “BUD”, or “big ugly dish” as it is affectionately called, offers a little bit of everything. Big dish offers the flexibility of more than a few satellites worth of programming, all the advantages of modern digital technologies, and technological superiority over other TV reception methods. The prospective big dish owner actually *enjoys* searching for hard to find programming, such as “wild” feeds and unknown free-to-air channels (more on this later). The prospective big dish owner likely has a technical bent and likes to experiment with the technology itself and takes pride in his/her investment. He/she likely even *enjoys* having a large satellite dish right in their backyard for all to see! The
