Who Is Leading the Crusade Against Junk Food Advertising?
Consumer advocates, government, and industry are addressing food advertising as one of the variables contributing to the overweight trend. The shift in the balance of food advertising to children from junk food toward healthier options reflects efforts of the U.S. Department of Health and Human Services, Institute of Medicine, Federal Trade Commission (FTC), American Academy of Pediatrics, and others. The FTC is gathering information from food marketers for a report to the U.S. Congress. In turn, food marketing companies are trying to respond to criticisms of ads. They have begun marketing potato chips, cookies, and other goodies in smaller portion packs, using healthier fats, and reducing sugar. To avoid a lawsuit threatened by advocacy groups, one major manufacturer is phasing out advertising to children under age 12 unless the foods meet specific nutrition guidelines for calories, sugar, fat, and sodium.3 Other companies are adopting similar practices. The Centers for Disease Contro
