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Who is Lance Armstrong?

April 26, 2017Advertising email marketing Lance Armstrong santa barbara Search Engine Optimization truckee Ventura web design web development

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Who is Lance Armstrong?

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Seven-time Tour de France Winner Lance Armstrong was recently named as FRS’ new spokesperson. Lance is not only a professional cyclist, well-known for his unique achievements in sports, but he’s also defeated cancer through his dedication to a healthy lifestyle and never giving up. His affiliations with sportswear giant Nike, and the yellow bracelet campaign LIVESTRONG indicate his involvement as an excellent brand identity, even after his retirement from professional racing. What did New Leaders do? When the initial concepts from a previous agency didn’t live up to Lance’s expectations for the brand, New Leaders was recruited to create both print and web marketing deliverables. Although the inherited deadline was difficult, we met it — and the swift approval by FRS and Lance Armstrong immeasurably honored our efforts for someone we’ve greatly admired. What were the results? A new homepage was developed in Flash, incorporating the existing website framework. A corresponding Lance Armst