WHO IS JOE WEIDER?
IN THE SIMPLEST TERMS, HE OWNS BODYBUILDING. HE SPONSORS ALL THE MAIN COMPETITIONS, PUBLISHES THE MAJOR MAGAZINES, SELLS TRAINING EQUIPMENT AND FOOD SUPPLEMENTS, HAS ALL THE MAJOR BODYBUILDERS UNDER CONTRACT, AND HELPED MAKE ARNOLD SCHWARZENEGGER A BIG STAR. PERHAPS THIS SHOULD ALL BE IN THE PAST TENSE FOR WEIDER, WHO IS NOW IN HIS 70S, BUILT A BODYBUILDING EMPIRE THAT HE IS NOW NO LONGER IN COMPLETE CONTROL OF (SEE DAVID DAVIS’S ARTICLE IN THE LA WEEKLY [FEBRUARY 1, 1996] FOR AN ANALYSIS OF WEIDER’S HISTORY, POWER AND DECLINING INFLUENCE). JOE HAS A BROTHER NAMED BEN AND A WIFE NAMED BETTY BUT ALL THE OTHER WEIDERS WHO APPEAR IN THE DREAMS ARE IMAGINED BY US. THEY SEEM TO FUNCTION AS TRICKSTERS WHO APPEAR AND DISAPPEAR OR MAKE US RUN ALL AROUND SEARCHING FOR THINGS. THIS IS UNDOUBTEDLY TIED TO OUR EXPERIENCE WITH THE REAL JOE WEIDER WHO OFFERED TO PUBLISH AN ARTICLE WE WROTE BUT NEVER CARRIED THROUGH ON HIS OFFER. WE MET JOE WEIDER IN THE AIRPORT ON THE WAY TO THE ARNOLD CLASSIC BODYB
