Who is Intangible Business, and how was it involved?
Intangible Business is a U.K.-based brand valuation company. A leader in valuations since 2001, Intangible Business has produced detailed valuations of for- and nonprofit organizations and leading industry sectors. In 2005 and 2006, Intangible Business released The UKs Most Valuable Charity Brands, which, through its brand value calculation methodology, ranked the top 100 most valuable U.K. nonprofit brands. Seeking an established company to lend its valuation expertise, Cone partnered with Intangible Business to replicate its UK charity valuation methodology for U.S. nonprofits.
