Who Is In Charge of Data Integrity?
A CRM package without data is an empty shell. When stocked with data that is inaccurate, incomplete or inconsistent, it is a time bomb ready to explode. In checking data integrity, there is no substitute for a human expert. But beware! Often, people, who can make sense of system and file structures, have no clue how to analyze and interpret data. Assuring data integrity is a data analysis task rather than a programming/IT job. Should you believe IT when they say the data is clean and that all you need to do is load the files? If they are not familiar with the tools and techniques needed to answer your business questions, how were they able to query the integrity of the data? How much has been learned from an audit of the data? If many basic facts about the business await the running of the “standard” reports, then on what basis did IT base its clean bill of health? Investigation of data integrity should go far beyond the standard analysis of “valid” values, key counts and referential i
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