Who is First Tech?
First Tech Computer is the largest Mac “Apple Specialist” in Minnesota. This is common knowledge among the local Mac community. What I didn’t know until Friday night is that this company is arguably the number three Mac reseller in the country, bringing about $25 million a year to the Mothership’s coffers. This is big stuff. I wanted to follow up on this, so I spoke with a few of the First Tech employees in attendance. They didn’t know that I was there in the capacity of a “sleazy columnist,” so I hope that they will forgive me for divulging select tidbits from our conversations. Since I am leaving out all the trade secrets and secret marketing plans we discussed, I should be OK… An interesting conversation with one First Tech employee contained an observation that could be very well microcosmic of the rest of the Mac retailing community: he said that when he first heard this notion of Apple opening its own stores, he was worried. But after attending Friday’s soiree, his fears were a
