Who is Dr Hirsch?
Dr. Alan Hirsch, a Neurologist and Psychiatrist who specializes in the treatment of smell and taste loss, is the Neurological Director of the Smell & Taste Research and Treatment Foundation in Chicago, IL. He is a Faculty Member in the Department of Medicine at Mercy Hospital and Medical Center, and Assistant Professor in the Department of Neurology and Department of Psychiatry at Rush Presbyterian St. Luke’s Medical Center. As America’s foremost researcher on the effects of odors and flavors on human emotion, mood and behavior, Dr. Hirsch has helped create the sensory experiences for thousands of products and places, from the refreshing fragrance of your favorite shampoo to the welcoming scent in a hotel lobby. His 20-plus years of research regarding the impact of smell and taste on weight loss led him to develop the patent-pending technology used in the Sensa Weight-Loss System.
