Who is doing the downloading?
Though the size of the downloading population has grown in two years, its basic demographic composition has not changed much. Male Internet users are more likely to be downloaders than women by a modest margin (32% vs. 26%). African-Americans and Hispanics are also more devoted downloaders than their white counterparts, with 37% of online African-Americans, and 35% of online Hispanics downloading music files, compared to 28% of online whites. • Consistent with our 2001 findings, young adults continue to dominate downloading—more than half of all Internet users between the ages of 18 and 29 have ever downloaded music and almost 10% of those in that age group are online downloading music on any given day. At the same time, Americans between ages 30 and 49 are also downloading regularly, with more than a quarter (27%) of Internet users in that age cohort reporting that they have downloaded music to their computers. Americans over the age of 50 are far less likely to download music, with 1
