Who is doing a great job marketing their restaurant and what works about their restaurant marketing efforts?
There are several examples of companies large and small that are doing a great job. Ill give you some examples of each. On the larger side, Starbucks is doing an awesome job. They spend more money on training than they do on advertising. They do a great job with their internal merchandizing and their menu is very focused. They dont spend money on mass media and instead focus on a core product line and flawless execution. They are now the fastest growing take-out operation in history. A great example of a regional chain thats doing an impressive job with marketing their restaurants is Firehouse Subs. They have strong internal merchandizing, training and culture programs. They also have a very impressive direct mail program. They send out quarterly saturation mailers offering a free sandwich with no strings attached. The mailers draw double-digit responses and drive equally impressive comparable store sales improvements. Research showed that 70% of the people that redeemed the cards beca
