Who Is Dan Garfinkel?
Dan Garfinkel has more than 30 years’ “in the trenches” experience in marketing and promotion. For six years he was Promotion Director for WMMS/Cleveland – regarded throughout the industry as a pace-setting rock station and a classic example of broadcast promotion development. In addition to having provided promotion consulting services to broadcast stations around the world, Dan has helped design consumer promotions for a long list of non-broadcast companies including Ameritech, Bell Atlantic, Goodyear Tire & Rubber, National City Bank, and Michigan Bell Telephone. I’ve learned a lot from Dan. Speaking as a former Promotion Director and as someone who has a reputation for knowing a bit about Radio, I have quoted and religiously followed Dan’s “Most Important Thing” (Page 38). In my opinion, that chapter is worth far more than the entire cost of the book. (In case you’re wondering: Dan’s “Most Important Thing” isn’t some sort of inspirational advice. It’s the single most important prin
