Who is Copernicus?
Nicolas Copernicus, or Niclas Kopernik as he was known at birth, was a prominent scientist who revolutionized the way that we look at the universe. Although the concept of a sun-centered or heliocentric solar system might seem obvious to you, when Copernicus suggested it, he met considerable opposition. He also contributed a number of other observations and discussions to the field of astronomy, and it may surprise you to learn that Copernicus actually treated astronomy as a hobby, engaging it in only when he had the time to do so. Copernicus was born in Poland in 1473, and his father died young, causing him to end up with an uncle who oversaw his extensive education in law and the sciences. In addition to being an astronomer, Copernicus was also a politician, an economist, and a diplomat, and he studied classics, ethics, medicine, and math. He also worked in the Church, making it all the more difficult for him to go against Church doctrine about the nature of the solar system. Over th
Heres the storywe take our name from the sixteenth century scientist Nicolaus Copernicus who changed the world when he proved the sun, not the Earth, is the center of our solar systemthe essential star around which all other planets revolve. He sparked a revolution that paved the way for a major shift in our understanding of the universe by using scientific methodsarcane mathematical analysis of 1000 years of astronomical data. At Copernicus Marketing Consulting, we believe that marketing, not finance or operations, is the center of the business solar system. We should note here, when we say marketing, we dont mean silly advertising, golf outing, or buy-one-get-one-free loss leaders. We mean solving peoples problems with products and services at a profit. It is the engine that drives business growth. Theres some evidence that CEOs and other senior executives are coming around to this view. In an oft-quoted blog entry, Association of National Advertisers president-CEO Bob Liodice wrote
