Who is Bill St. James?
Bill St. James is a major cog in the success of Flashback! that summons up memories of the 1960s, 1970s and 1980s through television and movie clips, newscasts and – of course – the music. The Hartford native grew up listening to several great personality stations including WDRC and WPOP. “A lot of legendary talent went through the market when I was young, including Jack Armstrong and Lee ‘Baby’ Sims, who could weave some incredible stories,” St. James states. “Hearing people like that really inspired me to do something creative on the radio; they were so good. I was also within earshot of [New York City’s] WABC and WMCA so I heard a lot of great radio.” But strangely enough it was fascination with radio equipment – not the great pipes he possesses – that proved to be the impetus for St. James to pursue a radio career. “I quickly discovered the only way they’d let you play with the equipment was if you worked at the radio station,” he jokes. “I’m an Audio Visual Club guy at heart and a
