Who is BASF and why are they talking to me?
milkrate has it. It’s for future juries that are going to be deciding if they are responsible for paying for all the environmental mess they have created. A nicer way to put it is that by attaching positive general sentiment to the brand, consumers are less likely to only get “one side” of the story, the side coming from news reports talking about environmental destruction, etc. This is why BP and Shell and Chevron and International Paper run ads about the environment, and why Defense Contractors, Altria (Philip Morris) global food giants, chemical companies, etc. do it as well. The other effects such as the ones mentioned by Judith and Sled, etc. are tangential and help justify the budget. But they have specific ways of reaching people like buyers, etc. that are much more effective. But I used to work for a firm which did advertising of this type, and it’s pretty clear that the primary motivation is to counter negative associations with the company based on news reports or general kno
