Who is Barbero 1891 and what are the strategic implications of this acquisition?
Barbero 1891 S.p.A., located in Canale, Piedmont, is the owner of a wide portfolio of brands, including Aperol, Aperol Soda and Barbieri liqueurs in the spirits segment, accounting for c.60% of the net turnover and Mondoro and Enrico Serafino in the wines segment. In line with the Groups strategy, this acquisition represents a further strengthening in the spirits and wines markets: Aperol integrates the offer in the medium-alcoholic content spirits segment which is experiencing a strong growth in Italy and internationally; at the same time, with Mondoro, the Group consolidate its strong position in the premium Asti segment on international markets.
