Who is authorized to contact the media?
• The University Relations and Marketing office is the only department authorized to contact the media on behalf of the University. • When the URM media liaison receives a media call, he or she will identify the appropriate spokesperson to respond. • Some BSU spokespersons may have established relationships with media and they may feel comfortable speaking with certain reporters who contact them directly. URM should know about these cases. In these cases, the spokesperson should notify URM about the media call and the subject matter. • The Planning, Analysis and Accountability office is the only source that can provide accurate and up-to-date statistical information (e.g. enrollment numbers) concerning BSU. URM will work with this office to provide such information to the media. • If media contact you, refer them to URM.When you participate in an interview: • Stay focused on key messages and repeat them throughout the interview • Always be truthful and accurate. Never exaggerate or inf
