Who Is Asthma UK Supporting?
Asthma UK’s incredibly positive spin on its association with corporations, to the point of calling it “Corporate Gold” leaves one to wonder just who they’re trying to support. They claim that: [T]he scheme gives those with an interest in asthma and the work of Asthma UK the opportunity to get a valuable insight into the inside track of the charity, its plans and upcoming projects, along with receiving regular and ad hoc information and updates on developments within the charity and the asthma world in general. Big Pharma is being offered an inside track into the charity. Asthma UK should be acting as a gatekeeper between asthma sufferers and those who would profit off them. Instead, Asthma UK is offering the profiteers the gates to the kingdom. Asthma UK lists the benefits of Corporate Gold as: • sharing of knowledge and expertise • sharing of plans at an early stage • regular health-check meeting with the charity • public Association with Asthma UK • meet with Asthma Adviceline nurses
