Who is Abbott Wool?
Abbott Wool is a veteran of 30+ years in advertising and marketing. He has been Media Director, Media Research Director and Market Research Director servicing clients like Procter & Gamble, Michelob, General Electric, AT&T, Hoya Crystal, NY State, Continental Cablevision, Woolworth, Clearly Canadian, Pulsar, LA Gear, Maxell, Dole, Gillette, Caballero Spanish Media, plus other telecom, financial, and B2B advertsers. His skills in media creativity, presentation writing and speaking have built an impressive new business scorecard. Well known as an expert in Hispanic media / marketing, other ethnic, internet and niche markets, market segmentation specialist “Abby” Wool was the founding chair of the Advertising Research Foundation’s Ethnic Research Steering Committee and of the ARF’s Internet Universe Subcommittee. He is also a recognized expert in other media research and media arenas, often quoted, cited and published in the business press. Abby is the Media and Research Editor of Hispani
