Who is a Discount Real Estate Agent?
Discount agents offer lower commission than full-serve agents. The lower commission doesn’t necessarily connote a compromise in customer service. It does connote less depth and breadth in marketing of the property compared to a comprehensive marketing model of full-serve agents. The marketing effort is mainly directed toward attracting prospects to a magazine, main web site, or other marketing areas where multiple home listings by that agent are featured. Also, commonly referred to as discount brokers.
