Who is a considered a competitor?
There are three types of competitors: Direct Competitors; Potential Competitors; Substitute Causes, Services, or Programs. Direct Competitors are organizations that provide the same services as your organization to the same group of people. For example, the direct competitor for Southside Homeless Shelter would be other homeless shelters on the south side of town. Potential competitors are organizations that could easily enter your market and become Direct Competitors. For example, North Town Recovery Services currently provides drug and alcohol addiction counseling and recovery services. Mid Town Counseling currently provides family and marriage counseling. Mid Town Counseling would be a Potential Competitor to North Town Recovery Services because they could easily begin providing addiction and recovery counseling services to their client base. Substitute Causes, Services or Programs provide alternative options to your clients. For example, Happy Child Daycare provides care for childr
