Who Invests in Business Franchise Opportunities?
The majority of franchise business buyers are success-oriented, educated, family-minded, corporate people. As corporations switched their focus from employees to investors, they realized how expensive their senior level employee had become and they began down-sizing their mid and upper level managers to save money and improve investor stakes in their companies. This growing number of outstanding corporate managers are now the driving force behind franchising and represent a constant stream of qualified franchise buyers through Murphy offices. The Franchise Buyer A 25 year study conducted by the International Franchise Association pinpointed the “Typical Franchise Buyer.” Business buyers that seek franchise opportunities will come from all walks of life, educational and economic backgrounds, but some of the typical characteristics are: • Between 35 and 55 years old • Corporate Management Background • Income Avg. $60 to 150K • Net Worth of $250 to $600K • Majority Have IRA/401K Retiremen
