Who hates those Chevy commercials because of their song “Our Country,” by John Mellencamp?
According to Newsweek, everybody hates it. Mellencamp’s melancholy anthem have become so ubiquitous that they’re driving sports fans to distraction. Chevy thinks the campaign has been a success, and are actually making more “Our Country” commercials, despite heavy criticism from people who are sick of the song. The company used Bob Seger’s “Like a Rock” for 11 years, helping drive up truck sales 61%. Chevy spokesman Terry Rhadigan is aware of the negative buzz but has no plans to throttle back. When it comes to building awareness, experts say, nothing succeeds like excess—even at the risk of overkill. Just great!
