Who has the authority to regulate VNRs?
The U.S. Federal Communications Commission (FCC) has jurisdiction over all television and radio broadcasters. In its April 2005 Public Notice on VNRs, the FCC reminded broadcasters that the Federal Communications Act requires them to “inform their audience, at the time of airing: (1) that such matter is sponsored, paid for or furnished, either in whole or in part; and (2) by whom or on whose behalf such consideration was supplied.
