Who funds and invests in interactive media, websites and games?
For those serious about earning income from new media writing, it should now be clear that the previous model of passive dependency, where publishers and distributors take care of business, will no longer suffice. Writers need to be aware of the nuances of the multiple production and distribution platforms and how features like customisation (audiences choosing what, when and how they engage with content) and interactivity (playing with, remixing and mashing up content) impact everything from copyright protection to revenue models, and to embed this thinking into the creative process where appropriate. As we’ve seen there are no hard and fast rules about how to generate revenue from your content and new business models are emerging all the time. The same goes for investment. The new media industry is incredibly diverse and as such can attract investment from any sector. All industries from engineering to education, health services, creative industries, the arts and government are stake
