Who founded Fábrika?
The creators of Fábrika, who are part of the first generation of the “Spanglish” market, have an extensive career in the entertainment industry. Claudia Calle, is a well-known photographer in the Latin music industry who has worked with music celebrities such as Ricky Martin, Robi Draco Rosa, Soraya and Café Tacuba. Gerardo “Toto” González, musician by passion and designer by profession, has worked as art Director for recognized Hispanic companies such as Televisa Group, Spanish Broadcasting Systems, among many entertainment publications. Through grassroots marketing and ongoing online campaigns, the word on Fábrika has already leaked out into major markets worldwide. During the last five years, Fábrika Group has vertically integrated by successfully creating related companies that complement each other, providing the platform for a very effective cross-marketing scheme.
