Who formulated Pure Anada natural mascara?
Mascara is one of the most difficult products to formulate; especially a natural alternative. Our goal was to produce the best natural mascara on the market. Not only did it have to contain a majority of natural ingredients, it also had to stay on lashes all day! Through a chain of events, we were made aware of a chemist in Europe who specializes in mascara. He formulated Pure Anada natural mascara for us, however it is filled and packaged at our facility in Morden, Manitoba.