Who ever said a high school diploma meant that students will be successful in college?
• If you are going to be a real advocate for your students you can not spend your time running your district. You have to work outside your district. • You need to have everyone in your district recruiting for your district full time. X. Building Your Personal Brand of Leadership, by Neeli Bendapudi, Professor of Marketing, Ohio State University • Look at the world through your customer’s eyes. • Speak the language of benefits vs. the language of attributes. • Our brand is intangible benefits and you need something tangible as a symbol of the benefits. • Without money there is no mission. • Nothing will bring a bad product down faster than excellent marketing. • OADD = organization attention deficit disorder (mails, memos, meetings, voicemail) • You can’t sell brotherhood like soap. • Don’t put anything out to the public before you can deliver on it. Make sure you spend 3 months branding it internally so that the internal folks know what is going on. • Students will rise or fall to our
