Who does the actual product or brand rating?
Our research director and his research team do all of the ratings. What experience do these folks have and how did you develop the criteria? Our research director has both his Bachelor’s and Master’s in environmental science and has a strong background in lifecycle analysis and green markets. We have also sought the help of various industry experts and constantly revise our criteria. We are always looking for new studies to make our criteria stronger and utilize life cycle principles to make sure we are considering every potential impact we can. How does Greenopia.com address green washing? Can you give me specifics? We do more than just follow buzzwords like organic, natural, sustainable, or eco-friendly. Because we utilize life cycle principles in our analysis, we have a much stronger sense of what is actually green versus the common misconceptions. For example, a lot of people will assume that organic automatically means something is significantly greener than a traditional product.
