Who do you see as the audience for the channel? Is it an African diaspora audience?
In the past, I worked on Arab stations wanting to come to the USA. So we thought about Africans wanting to see the channel. But early on it was clear that everyone wanted to see it. So we get general audiences and we’re a general entertainment network with talent searches, lifestyle programmes, films, soaps and everything you’d expect on that type of channel. So we see our audience in three major segments: the type of people who watch the Discovery and National Geographic channels, African-Americans and Africans resident in the USA.
