Who determines the price of the ads?
Coffee News USA will provide guidance based on population and the number of restaurants in the area served. However, the final price decisions are yours. • How do you determine the areas to be sold? From past experience, communities of 50,000 population or less can usually support at least one Coffee News license. Ideally, there should be 25-30 restaurants in the area. Some licensees also deliver to motels, hotels and hospitals as well. There are a number of communities with 5,000-7,000 in population that are doing very well with one edition of Coffee News. It depends a lot on the shopping characteristics of each community. However, Coffee News USA will work with you to establish the number of licenses that are reasonable for your chosen area; but if you can establish additional editions within that area, then they are free to you to develop. No additional licensing fees or weekly fees will be due on those editions. • How many licenses can one licensee own? All licensees are limited to
