Who designed abercrombie and fitch?
, and through the 1900s the company morphed into a variety of different businesses. The business was bought in 1977 by Oshman’s, which is a sporting goods company; the company was purchased by Limited Brands in the 1980s. In 1992, Mike Jeffries was hired to reinvent and reposition the Abercrombie & Fitch brand; the business was losing $25 million a year with 20 stores on revenues of $40 million per year. Today, the Abercrombie & Fitch brand personifies a privileged all American collegiate lifestyle, targeting the 18 to 22 year-old male and female. It is a timeless combination of Ivy League characteristics and the great outdoors. In 1997, we introduced the abercrombie brand, which portrays the all American prep school lifestyle. The abercrombie kids business targets the seven- to 14-year- old with an East Coast classic heritage, including a fun spirited wholesome American attitude. In 2000, we invented the Hollister brand, which targets the 14- to 18-year-old. Hollister is based on the
