Who decides which products qualify for a Choices stamp?
The qualifying criteria for Choices are based on up to twenty different sets of dietary guidelines from authorities around the world. An independent scientific committee advises on the criteria, to ensure that they are in line with latest scientific insights and developments in food technology. In countries where the Choices programme is launched in partnership with other companies, an independent auditing company oversees the allocation of the Choices stamp. And, an international governing body manages the implementation of the Choices programme globally.
