Who could teach Indian children financial concepts better than a bank?
Punjab National Bank (PNB) has come out with special Savings Funds accounts for schoolchildren and, in a bid to popularise these, has launched a huge on-ground activation. The nationwide campaign involves organising multipurpose camps for schoolchildren. They are informed about their career prospects and given medical checkups while learning all about saving and, more importantly, investing money wisely. A PNB official tells afaqs!, We kept in view the fact that there is a need to inculcate the habit of saving and to develop banking habits in students and tap them as our potential customers. The month long campaign, which got over on November 30, included several activities for children, such as an all India essay writing competition, with prizes. ING Vysya Banks recent digital initiative, called Kidzzbank.com, was along the same lines. Now, the management is talking about taking this digital initiative on-ground. The first phase of the campaign will involve talking to underprivileged
