Who competes in Index publishing and licensing?
There are many index providers, including S&P and DowJones, mentioned above. Morgan Stanley recently took their index publishing affiliate, MSCI Barra, public on the New York Stock Exchange (NYSE: MXB). We believe that an Index publisher needs many things to compete effectively, including brand recognition. The trust that comes with an established brand lends credibility to an index. We leverage 57 years over brand recognition of EQUITIES Magazine for our branded index to compete.
