Who Clicks on Mobile Ads?
Surprisingly, users with Web-enabled feature phones are far more likely to click on ads than those on most smartphone platforms, even though the user experience is likely to be far inferior to clicking on an ad on a smartphone. According to Smaato’s analysis, Symbian users are more likely to click on ads while surfing the Web on their devices than users on any other platform. While we can only speculate as to why this is the case, chances are that this has more to do with the different user demographics than the actual user experience on these devices. For more details from Smaato’s report, including fill rates for different ad networks and data from previous reports, head over the company’s website.
