Important Notice: Our web hosting provider recently started charging us for additional visits, which was unexpected. In response, we're seeking donations. Depending on the situation, we may explore different monetization options for our Community and Expert Contributors. It's crucial to provide more returns for their expertise and offer more Expert Validated Answers or AI Validated Answers. Learn more about our hosting issue here.

Who chooses the keywords and web pages to be shown?

April 26, 2017chooses pages web

0

Posted

Who chooses the keywords and web pages to be shown?

1 Answer

0

Posted

You do. You can use the same keywords and landing pages you use for your existing search campaigns or you can pick new ones. You can make the association between the keyword and the landing page on your web site as narrow (better for conversion) or as broad (better for awareness) as you like. You can also change them at any time.