Who can use sales letters profitably?
Almost anyone! With improved letters going out in the mail, attorneys, accountants, publishers, paving contractors, mortgage brokers, mail-order dealers, executive recruiters, association directors and consultants of all sorts have gone from wishing the phone would ring to being too busy handling appointments and orders to plan new projects. In the course of digging around for examples to use in my nationally syndicated newspaper column on marketing, I realized that my sales letter files contain a gold mine that I should really give others access to. Through before-and-after examples and explanations of the principles of effective marketing, my direct mail makeover course, “Turn Any Letter Into an Irresistible Sales Generator,” gives you the inside line on what I know. Using this course, youll quickly master the principles of sales letters that work and be executing your inspired or vastly improved campaign within weeks. And the materials will remain valuable to you for a lifetime of p
