Who Can Use Estate Bottled on Their Wine Labels?
There are many terms used on wine labels for the purpose of telling a story about the wine as well as many that are used for definite marketing purposes. In the case of the term estate bottled just the statement itself tends to have a certain image of higher quality, even to the consumer who knows little to nothing about wine terminology. And for those consumers who are in the know, spotting that term on a wine’s label again has the same impression on them of a higher level of quality. So certainly wineries will often opt to use estate bottled on their labels if they qualify. But what about all of the new breed of wine brand owners these days? They are the custom crush clients in the industry, and their numbers have grown dramatically in just the past decade. They are qualified to be in the wine business by becoming licensed as wholesalers. They do not own their own winery, but have their wine made by an established winery then take the finished product and go sell it themselves. In th
