Who can benefit from voice and accent training?
Accent is no longer considered an accessory to effective communication. It is today an essential skill to the extent of being a prerequisite for careers of stature. Executive decision makers and team managers are no doubt aware that their employees are the first point of contact for their international customers, and therefore the custodians of their brand and reputation. It is therefore vital that your ground staff be proficient in the right accent to make a positive impression on your customers and counterparts. Proper training is essential for developing accent proficiency. Spoken English is characterized by fine nuances that only an experienced trainer can identify. Attempting to train your accent by following Western music and movies may offer short-term improvements but it is not a scientific method and does not guarantee permanent change. The accents of non-native English speakers are influenced by their heritage and linguistic and cultural affiliations. What this means is that
