Who can benefit from Exent-powered Games-on-Demand services?
Just about anyone! Broadband service providers benefit by attracting new users, increasing revenue through value-added services, gaining the flexibility to offer bundles and incentives, and reducing churn from their access services. Publishers benefit because they extend the reach of their game titles to new casual audiences, increase their product life cycle, and leverage their back-catalogs. Consumer portals benefit by creating new revenue streams and increasing traffic to the site, thereby increasing the value of advertising. Internet cafes can differentiate their services by offering killer content. Retailers also benefit from offering Games-on-Demand, because they extend product shelf space and shelf life and increase customer loyalty. And, of course, end users benefit from a larger selection of cost effective games, which they can play anytime, anywhere… The list goes on, because ultimately, everyone in the gaming value chain benefits, including game developers, advertisers, me
