Who Can Be Sure That A New Idea Will Become a Stock Market Success?
The relationship of a regular supplier to an important brand is a reliable formula for success. An entrepreneur with a binding agreement for off-take of a new product or service is a good candidate for stock market support. Such arrangements offer invaluable streams of revenue to a new enterprise. It also helps a company travel smoothly along the learning curve of an industry. Specialized Research and Development, which is focused on an area neglected by industrial laboratories, also has good chances of success, and deserves stock market support. Investors need technical backgrounds of their own, or should have access to relevant expertise to gauge whether a line of Research and Development has relevance and value for an established market leader. Some entrepreneurs establish a low cost line of related generic business in order to fuel the investments which they have to make for commercial successes out of innovative products and services. This approach has the virtue of being independ
