Who came up with the idea for True Lemon?
David Schleider, the founder of Grand Brands, came up with the idea for True Lemon in 2001 when he was having lunch with his father. A long-time lemon-lover, a chef by training and an inventor by passion, David and his father were at a restaurant waiting for another bowl of lemons to be brought to the table, when David had his “Ah-ha” moment. David wondered why fresh lemon taste couldn’t be more convenient and be as easy as opening up a packet of sugar. David spent the next three years working on True Lemon to make sure the taste was just right before starting Grand Brands in June 2003.
David Schleider, the founder of True Citrus, came up with the idea for True Lemon in 2001 when he was having lunch with his father. A long-time lemon-lover, a chef by training and an inventor by passion, David and his father were at a restaurant waiting for another bowl of lemons to be brought to the table, when David had his “Ah-ha” moment. David wondered why fresh lemon taste couldn’t be more convenient and be as easy as opening up a packet of sugar. David spent the next three years working on True Lemon to make sure the taste was just right before starting True Citrus (formerly Grand Brands) in June 2003.