Who calls the Helpline?
Although Helpline callers range in age from 9 to 90 years, the average age is 35-45 years. Most Helpline clients are English-speaking, Caucasian smokers. Although caller demographics vary depending upon the advertising, more Helpline callers are women (53.5%). In terms of ethnicity in FY 00-01, 63.3% of Helpline clients were Caucasian; 30% Hispanic; 1.9% African-American; 0.8% Native American; 0.9% Asian American; 1% other ethnicity; 2.2% no response.
