Who Buys Scooters and Electric Bikes?
After our first full year of operation, at Scooter Underground we decided to reflect on who are customers are – in short, who buys scooters? Who did we target? In our initial business plan, we thought that our demographic would be primarily younger buyers – the sub-25 year old college student type. We also surmised that we would have at least as many female buyers as males (which is very different from a motorcycle store). Maybe a healthy dose of “greenies” would make up our customer base – wouldn’t’t that be nice? Who actually came and bought scooters and electric bikes? Well, we were right that there are AT LEAST as many female buyers as male buyers. The age demographic is all over the map – we have probably sold at least as many scooters to people over 50 than those under 25. There are even some groups of buyers that we did not see coming. People who may have lost their driver’s license realized that they were legally allowed to ride an electric bike or scooter. This alleviated many
