Who buys Rimwax?
Retail customer target is split male 70% female 30%, males aged between 17-35 and females 20-30. They are car enthusiasts, will take hours ensuring that very inch of the car is clean, quality product and end results are more important than purchase price. We are very proactive within the Porsche clubs and these owners tend to fall into a higher age group, the more mature user really appreciates value for money and is willing to pay a slightly higher purchase price for quality and value. Rimwax is the best selling product in the Smartwax range. In an ideal world anyone with alloy wheels (17 million cars) will have a need for it. Most people who take care of their vehicles, have a problem with brake dust. Rimwax reduces this problem by 75% and the remaining 25% washes off with little effort. The modified car market is another strong market, these consumers spend thousands on modifications (including wheels), they then wish to keep them clean and some show them, a top quality finish is wh
